Dating is out, making way for The Single Age
Individualism is on the rise, bringing with it a new set of values. In an age defined less and less by traditionalism and more by self-expression, independence and authenticity, singledom is a natural evolution alongside job hopping, co-living, digital connection and a nomadic workforce.
A report by global agency group Wunderman Thompson found that a total of 60% of single people in the UK profess to loving being single, with 53% saying would prefer to be single than attached. Moreover, a total of 72% say they are single by choice and even more (86%) say it gives them more freedom.
The Single Age report, by JWT Intelligence at Wunderman Thompson, is the most in-depth research on the attitudes and behaviour of single people yet – surveying an even split of over 3,000 single and married/ attached men and women in the UK, US and China. In the US, a total of 64% of single people profess to loving being single, with 58% saying would prefer to be single than attached, while in China, it was 73% and 50% respectively.